Five to ten years from now, your association will still exist.
The real question is whether it will be reacting to change or deliberately adapting to lead in the future of work.
Future of Work for Associations: What Role Will Yours Play 5–10 Years From Now? Read More »
Bridge the “speed gap” between member expectations and association planning. Discover the ROAR Method™—a 4-stage membership growth strategy designed to systematically Recruit, Onboard, Activate, and Renew members for long-term sustainability and impact.
Association Membership Growth Strategy | The ROAR Method™ Read More »
Association leaders talk a lot about member value, professional development, career growth, and education. We invest time, energy, staff, and budget into programs and association learning strategies designed to help members learn and succeed. Webinars. Courses. Conferences. Committees. Communities. Roundtables. We build it all with the best intentions. But are we actually helping people grow
AI for associations is no longer a future concept. It is changing expectations right now. In my earlier article, The Association Inflection Point, I shared why AI demands that we rebuild around members today. This piece builds on that work and focuses on something different. This is your practical guide.What can AI for associations actually
I was sitting across from a prospective client, a senior executive at a national association, when she asked the question I’d been dreading. “So what’s your secret? Why do your clients stick with you?” I hesitated. Should I talk about my ROAR Method™? My 25 plus years across Advocis, TECHNATION, OTLA, CSAE, and CFIB? Instead,
The Speed Gap That Could Kill You While your board debates whether to approve a new membership tier, a process that might take six months, three committee reviews, and two board votes, a venture backed startup just launched, iterated, and captured 200 of your potential members. While you are finalizing the agenda for your annual
The Association Inflection Point: Why AI Demands We Rebuild Around Members Now Read More »
1. Stay Ahead of Emerging Technologies and Their Impact “It’s not just about learning AI, blockchain, or quantum computing — it’s about learning how these shape our jobs, our businesses, and our relevance.”The pace of technological disruption is so fast that universities, corporations, and even governments struggle to keep up. Associations are uniquely positioned to
Why You Must Join and Engage with Your Industry Association in the Next 5 Years Read More »
Canada’s economy is in a duck-on-water moment – surface calm, undercurrents choppy. Headline inflation has cooled, yet businesses still report elevated input and labour costs. Productivity lags our peers, and technology is reshaping every value chain. In short: conditions are quieter on the surface, but currents below are swift and unforgiving. Amid this uncertainty, one
Canada’s Associations: From Member Services to National Strategy Read More »
In the coming decades, the strength of a nation’s economy won’t be measured solely by GDP, stock markets, or tech innovation. It will also be defined by something quieter, older, and often overlooked: the health of its industry associations. Associations are the nerve centers of entire sectors. They connect competitors into collaborators. They translate the
Why Industry Associations Will Shape the Future Economy — And Why You Should Care Read More »
Networking and social connections are extremely important in the business world, and my involvement with the Canadian Society of Association Executives (CSAE) and the Canadian Federation of Independent Business (CFIB) has truly highlighted their value. As a member of CSAE, volunteering on a committee has not only broadened my professional network but also deepened my