Who We Are.
Experience Matters: Proven Membership Growth Strategies for Associations.
At MemberView, our approach to membership growth strategies for associations is built on people first. We are a human focused membership growth firm that partners with associations to achieve sustainable, measurable results through our ROAR Method™ — Recruit, Onboard, Activate, and Renew.
Founded by Jeff Hanlan, MemberView combines more than 20 years of membership strategy experience with the smart use of technology. This balance helps leaders close the Speed Gap and move at the pace of modern member expectations.
Our approach transforms membership development from reactive campaigns into proactive growth. We draw on human insight, membership best practices, and evidence based frameworks. In addition, our research from more than 500 associations across Canada, the United States, and around the world ensures every strategy is grounded in real results.
At MemberView, we believe success starts with people. Technology should amplify, not replace, the human connection that makes associations thrive.
Meet Jeff.
A Message to Membership Organization Leaders
The membership landscape has changed, and so have member expectations.
Today’s leaders must move faster, connect deeper, and deliver more value in less time. However, the gap between what members expect and what traditional processes allow continues to widen.
I founded MemberView and developed the ROAR Method™ to help associations close that gap. This framework brings clarity, speed, and purpose back to membership growth.
With more than 20 years of membership strategy experience, I combine human insight, proven frameworks, and the smart use of technology. Together, these help you recruit with confidence, onboard with impact, engage meaningfully, and renew with consistency.
My commitment is simple. I help your association move at the pace of your members with strategies that are as human as they are effective.
The associations that thrive in the years ahead will not be those that react to change. Instead, they will be the ones that lead it — building communities centered on connection, value, and trust.
Let’s start the conversation about how the ROAR Method™ can help your association grow with clarity and confidence.
— Jeff Hanlan
Founder & President, MemberView
- Jeff Hanlan, AAiP
Founder & President
Experience Matters.
Our results tell the story. With a proven history of guiding member driven organizations, we bring expertise and a consistent record of success.
How can we help your association achieve its goals?
What Do They Say?
Our proven membership growth strategies for associations strengthen engagement and financial stability.
