Welcome to MemberView.
At MemberView, we help associations grow membership and revenue by turning strategy into consistent execution across the full member lifecycle. Our work begins with one simple belief. Membership growth starts with people, relationships, and delivering clear value to members every day.
Founder Jeff Hanlan works with associations as a fractional membership leader, advisor, trainer, and speaker. He partners with CEOs and Executive Directors, membership teams, boards, and chapter and component volunteers to strengthen recruitment, onboarding, engagement, renewal, and non dues revenue. His work combines strategic guidance with hands on execution to help organizations move forward with clarity and momentum. He is also a certified AI for Associations leader who helps organizations build practical AI literacy and use cases that support their teams and members.
After more than two decades helping associations grow and studying more than 500 member driven organizations, Jeff developed the ROAR Method™, a strategic framework focused on four stages of membership growth. Recruit, Onboard, Activate, and Renew.
This membership lifecycle approach helps associations strengthen recruitment, improve engagement, increase renewals, and uncover new revenue opportunities by aligning strategy, staff, and volunteer leadership around delivering meaningful value to members.
Experience That Delivers Results
Jeff’s work combines deep membership strategy with practical execution support, supported by evidence based frameworks and industry research that help associations grow with clarity and confidence.
MemberView’s Mission
Our mission is simple. To help associations grow and sustain membership and revenue through human insight, practical strategy, thoughtful execution, and the smart use of modern technology.
Results Matter.
Jeff has helped individual, professional, and industry-leading associations such as TECHNATION, Canadian Federation of Independent Business (CFIB), Ontario Trial Lawyers Association, Canadian Franchise Association, Advocis, and many others.
His work has generated millions in dues and non-dues revenue through membership recruitment and retention, engagement, sponsorship, resources, and event growth.
Leading the Future of Membership Growth
Jeff is also certified in AI for Associations and helps association leaders understand where emerging tools can support their teams and members. His focus is not technology for its own sake, but practical ways to improve decision making, streamline workflows, and strengthen member value.
What sets MemberView apart is a focus on solving real membership and revenue challenges for member driven organizations. Strategy is only valuable when it leads to action. That is why MemberView works closely with association leaders, teams, and volunteers to turn ideas into practical plans that improve recruitment, engagement, renewal, and non dues revenue.
Whether your association wants to attract new members, strengthen engagement, improve renewals, or uncover new revenue opportunities, MemberView provides the strategic guidance and execution support needed to move forward with clarity and confidence.grwot
A Few Associations We Have Supported:
What We Do.
Membership
Growth
Member
Engagement
Non-Dues
Revenue
MemberView helps associations implement the ROAR Method™ – a proven system for recruiting, onboarding, activating engagement, and renewing members. We combine membership and revenue growth strategy with hands on execution to align member needs with your value proposition, driving sustainable growth while strengthening operations.
Latest Case Study.
What's New on the Blog?
Future of Work for Associations: What Role Will Yours Play 5–10 Years From Now?
Five to ten years from now, your association will still exist.
The real question is whether it will be reacting to change or deliberately adapting to lead in the future of work.
Association Membership Growth Strategy | The ROAR Method™
Bridge the “speed gap” between member expectations and association planning. Discover the ROAR Method™—a 4-stage membership growth strategy designed to systematically Recruit, Onboard, Activate, and Renew members for long-term sustainability and impact.
Are Associations Really Helping Members Grow? Three Lessons and the Reality Facing Leaders Today
Association leaders talk a lot about member value, professional development, career growth, and education. We