Welcome to MemberView.
At MemberView, we help member-centric organizations grow with insight, focus, and productivity, turning strategy and execution into meaningful membership results. Our work begins and ends with people first.
Jeff Hanlan, AAiP, is the founder of MemberView and one of North America’s first AI for Associations Professionals. This designation recognizes his expertise in using technology and insight to strengthen membership growth and engagement.
After 25 years of scaling memberships for top associations and conducting in-depth analyses of over 500 member-driven organizations globally, Jeff created the ROAR Method™—a strategic, research-backed approach to Recruit, Onboard, Activate, and Renew more lifetime members.
This proven membership lifecycle framework helps associations grow membership using proven data-driven and human-focused strategies.
Experience That Delivers Results
Jeff’s expertise combines more than 25 years of membership strategy and association growth experience. In addition, his approach draws on evidence-based frameworks and industry research to deliver measurable outcomes.
As one of North America’s pioneers in applying AI to membership growth, Jeff brings a unique advantage. He blends advanced tools with design-thinking principles to help organizations move faster, grow more effectively, and demonstrate member value with greater confidence.
MemberView’s Mission
Our mission is simple — to help associations grow membership through human insight, proven strategy, and the smart use of technology.
Results Matter.
Jeff has helped industry-leading associations such as TECHNATION, Canadian Federation of Independent Business (CFIB), Ontario Trial Lawyers Association, Canadian Franchise Association, and Advocis, the leading association for financial advisors.
His work has generated millions in dues and non-dues revenue through strategic membership development, sponsorship, advertising, and event growth.
Leading the Future of Membership Growth
Now, as AI for Associations certified, Jeff uses predictive analytics, personalized automation, and data intelligence to help associations stay ahead. As a result, leaders can make faster, more informed decisions that deliver real impact.
What sets MemberView apart is a focus on solving revenue-related challenges for member-driven organizations. Our strategies combine human connection with technology, something traditional consultants and agencies rarely achieve.
Therefore, whether your association wants to attract new members, strengthen engagement, or improve renewals, MemberView’s membership growth strategies for associations provide the clarity and tools to make it happen.
Associations we have helped along the way.
What We Do.
Membership
Development
Member
Engagement
Non-Dues
Revenue
MemberView helps associations implement the ROAR Method™ – a proven system for recruiting, onboarding, activating, and renewing members using data-driven strategies and AI-powered intelligence. We combine deep membership expertise with cutting-edge technology to align member needs with your value proposition, delivering growth while reducing manual workload.
Latest Case Study.
What's New on the Blog?
Future of Work for Associations: What Role Will Yours Play 5–10 Years From Now?
Five to ten years from now, your association will still exist.
The real question is whether it will be reacting to change or deliberately adapting to lead in the future of work.
Association Membership Growth Strategy | The ROAR Method™
Bridge the “speed gap” between member expectations and association planning. Discover the ROAR Method™—a 4-stage membership growth strategy designed to systematically Recruit, Onboard, Activate, and Renew members for long-term sustainability and impact.
Are Associations Really Helping Members Grow? Three Lessons and the Reality Facing Leaders Today
Association leaders talk a lot about member value, professional development, career growth, and education. We