Solutions
CEOs and Boards of Directors in membership organizations are facing new and complex challenges post-COVID as organizations are scrutinizing individual and corporate memberships more than ever before.
This has accelerated the need for strategic member recruitment, engagement and retention. Members expect a high Return on Investment (ROI) through an ever evolving unique member value proposition.
Our answer to these challenges is a swift and effective solution rooted in human-centered design thinking. By thoroughly understanding the needs of members and partners, we drive rapid association development and growth.
Our proven systematic approach is tailored to excel in member recruitment and retention, as well as sponsor attraction. We secure both short-term and long-term revenue streams, guaranteeing the enduring vitality of your membership organization.
5 Stages of Membership Development
Prospecting
Identify universe of potential members
Recruitment
Develop a membership marketing strategy that appeals to the right new members
New Member Onboarding
Connecting new members to key member benefits
Engagement
Provide a road map for members to develop their personal and professional skills
Renewals
Develop clear messaging and strong internal processes to ensure on-time membership renewal
The key distinction between MemberView and other business development consultants lies in our exclusive focus on not-for-profit, member-driven organizations. Unlike general marketing firms and consultants who cater to a wide array of businesses, we dedicate 100% of our efforts to solving revenue challenges specifically for member organizations.
With over 20 years of experience, we possess a profound understanding of the unique dynamics and challenges you face. This specialization allows us to deliver highly tailored solutions that directly address the needs and aspirations of your member-driven organization.
Knowing the Difference
Furthermore, our approach sets us apart. MemberView adopts a human-centered design thinking methodology, emphasizing a deep understanding of member needs as the cornerstone of association development and growth. We recognize that this empathetic approach is paramount to success in the membership landscape.
By aligning your association with MemberView, you gain a strategic partner that is dedicated to your success, uniquely equipped to navigate the intricacies of membership development in the not-for-profit sector
Membership Services Offered
Membership Development Strategic Planning
Develop a plan utilizing the five stages of membership development
Your Board & CEO Advisor
Helping boards and CEO's make the right membership decisions
Staff & Volunteer Coach and Trainer
o Membership 101 o Membership Bootcamps o Coaching Sessions
Consultant
We dedicate a portion of our week to helping your association grow and retain members.
Your Virtual Membership Department
Consider us your dynamic virtual membership department taking care of all your operational needs
