Solutions

"MemberView is the bridge that connects your association's vision with your members needs, paving the way for growth, engagement, and long-term success."

Empowering Associations to ROAR with Purpose and Performance

Today’s association leaders face increasing pressure to deliver more value in less time. Through our ROAR Method™ — Recruit, Onboard, Activate, and Renew — we help organizations strengthen every stage of the member journey to drive more lifetime members.

Our 3V Membership Sales Model™ — Validate, Value, Velocity — ensures that your membership conversations are meaningful, measurable, and aligned with real member needs.

In addition, our AI for Associations × Human Performance programs equip staff and volunteers with the mindset and tools to perform at their best. It’s where strategy meets empathy, and where technology enhances, not replaces, human connection.

Whether you’re reigniting engagement or scaling for growth, MemberView provides the roadmap, mindset, and support your association needs to ROAR.

ROAR Method™ - 4 Stages of Member Lifecycle for Growth

Recruit

Create marketing and outreach strategies that attract the right members

Onboard

Help new members connect to your community and value right from day one

Activate

Guide members with opportunities to learn, lead, and contribute meaningfully

Renew

Build processes and messaging that ensure consistent, timely renewals

Unlike marketing agencies or business consultants who serve many industries, we focus exclusively on member-driven organizations and not-for-profit associations. This specialization allows us to understand your unique challenges and design solutions that directly drive results.

With more than 25 years of experience, MemberView offers the expertise, focus, and empathy that association leaders need to navigate complex membership environments.

Knowing the Difference

Our approach uses human-centered design thinking to deeply understand what members value. By aligning strategy with empathy, we help you build loyalty that lasts.

For added perspective, explore resources like CSAE and ASAE, which continue to shape how successful associations grow today.

Membership Services Offered

Your Membership ROAR Partner

Develop and execute a plan using the ROAR Method™ to strengthen your entire membership lifecycle

Your Membership Lead

Let us become your fractional membership department lead. Your hands-on day-to-day team for recruitment, engagement, and retention for the short term or long term.

Your Growth Consultant

We dedicate focused time and proven methods to help your association attract, retain, and renew members effectively

Your Staff & Volunteer Coach and Trainer

Membership Bootcamps • Coaching Sessions • AI for Associations Performance Programs

Your CEO and Board Advisor

Supporting CEOs, Executive Directors, membership staff, and Boards of Directors in making confident, informed membership decisions

"During one of the most challenging periods in our industry, marked by the COVID pandemic and significant tech industry layoffs, Jeff Hanlan's leadership was instrumental in not only steering TECHNATION through tumultuous waters but also in propelling us forward.

His innovative approach to generating new membership revenue, alongside renewing key sustaining members, showcased his exceptional ability to adapt and thrive under pressure.

Jeff's implementation of best practices in recruitment, onboarding, engagement, and renewal processes has fundamentally transformed our membership strategy, ensuring resilience and growth. His dedication and hard work have been a beacon of excellence for our entire team."

Denise Shortt

Executive Vice President, TECHNATION